Monday, March 7, 2011

What's the Buzz about QR Codes?

QR Codes & Mobile Marketing for the Small Business Owner: Connecting Merchants With Their CustomersQR Codes are gaining popularity in the world of smartphones in US and Canada. They have been around for almost 20 years and have been widely used in Japan and Europe.

QR Codes are a type of 2D bar codes and are made up of black modules with a white background arranged in a square pattern.

They contain encoded information in them that, when scanned, will direct the recipient to a website URL, text message and the like. These codes are decoded by QR Code readers and can be easily downloaded to a smartphone for easy access.

QR Codes make it quite easy to access websites, download apps, browse maps, etc. by scanning them with a smartphone camera.

Businesses are using these codes for marketing and keeping in touch with their customers. As with any technology, the opportunity of fraud exists, therefore, be sure to be careful when scanning just any QR code.

I discuss all the above in more detail in my SQUIDOO WEB PAGE. Hope you find this useful!